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Privacy Policy of
Whitney Law Group, LLC

Whitney Law Group, LLC
Website, SMS, AI Chatbot, and Scheduling Privacy Policy
Whitney Law Group, LLC (“Whitney Law Group,” “we,” “us,” or “our”) operates the WhitneyLawGroup.com website and uses certain third‑party services, including RingCentral for SMS messaging, AttorneyConnect AI for our website chatbot, and Acuity Scheduling (a Squarespace product) for booking consultations and collecting intake information, to facilitate communications and improve our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with us (including by SMS), interact with our AI chatbot, or use our scheduling and intake forms.
By using our website or providing your information to us, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website and do not provide personal information to us.


Last updated: February 6, 2026

We may collect the following categories of information when you use our website, contact us, participate in our SMS communications, interact with our AI chatbot, or book a consultation via Acuity Scheduling:

  • Contact information: Name, email address, mailing address, telephone number, and mobile phone number.
  • Inquiry and case‑related information: Information you choose to provide in contact forms, emails, telephone calls, SMS messages, chatbot conversations, or Acuity Scheduling intake forms regarding potential or existing employment‑related legal matters. This may include company/former company details, work location, employee count, position, dates of employment, salary/hourly rate, details of complaints/grievances, discrimination/harassment allegations, recordings, prior lawsuits, and other details relevant to your potential claim.
  • Website usage and technical data: Internet Protocol (IP) address, browser type and version, device identifiers, pages visited, time and date of visit, time spent on pages, and referring/exit pages (log data).
  • Cookie and tracking information: Information collected through cookies and similar technologies to help operate and improve the website.
  • SMS program information: The mobile phone number you provide for SMS, your opt‑in/opt‑out status, delivery information where available, and content of SMS messages sent to or from you.
  • Chatbot information: Content of your chatbot messages, your name and contact information if provided, and related technical metadata (such as timestamps, IP address, and browser/device details) needed to operate the chat service.
  • Scheduling and intake information: Information collected through Acuity Scheduling forms, including first/last name, phone, email, personal mobile/home phone, physical address, city/state/zip, employment history, compensation details, grievance descriptions, recording confirmations, prior claims, and agreement to terms (including consent to email/SMS contact).
We do not intend to collect highly sensitive personal information (such as Social Security numbers, financial account numbers, or detailed medical information) through our general website forms, SMS, chatbot, or scheduling intake. If your matter requires transmission of such information, we will provide secure means for doing so.
We collect information in the following ways:
  • Directly from you: When you complete a website form, request a consultation, call or email us, send or receive SMS messages, interact with our chatbot, book via Acuity Scheduling, and complete intake forms, or otherwise communicate with us.
  • Automatically: When you navigate the website, certain technical and usage data are collected automatically through log files and cookies.
  • From service providers: From third‑party service providers that host our website, provide analytics, facilitate communications (including RingCentral for SMS, AttorneyConnect AI for the chatbot, and Acuity Scheduling for bookings and intake), or provide other business services to us.

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide legal services or information you request.
  • To schedule, confirm, and remind you of meetings or consultations.
  • To send you non-marketing SMS messages you have consented to receive, such as appointment reminders, follow‑up communications, billing‑related messages, and, where applicable and permitted, limited promotions or updates about our services.
  • To operate and improve our website, chatbot, scheduling system, and communications systems, including troubleshooting, analytics, and security.
  • To evaluate potential engagements and, where appropriate, open and manage client matters.
  • To comply with applicable laws, regulations, and professional obligations and to protect our rights, our clients, and the integrity of our services.

We will not use information you provide in connection with a request for legal advice in a manner inconsistent with our professional and ethical obligations as a Massachusetts employment law firm.

SMS consent and mobile opt‑in
We only send SMS/text messages to you if you have provided your mobile phone number and given your consent (opt‑in) to receive SMS communications from Whitney Law Group, or if such communications are otherwise permitted by law. You may provide SMS consent in one or more of the following ways:
  • By providing your phone number through our AttorneyConnect AI chatbot on our website
  • By submitting an online form on our website or Acuity Scheduling intake form that includes your mobile phone number and clearly indicates that, by providing your number, you consent to receive SMS messages from Whitney Law Group.
  • By leaving us a voicemail requesting that we contact you, in which case we may send you a text message to facilitate scheduling a consultation or continuing that communication.
If you consent to receive SMS messages from us, you may receive messages related to the following:
  • Appointment scheduling links and reminders for consultations or meetings.
  • Follow‑up messages regarding your consultation, matter status, or requested information.
  • Billing or account‑related inquiries or notifications.

We do not send SMS messages for marketing purposes or promotions.

Example: “Hello, this is Whitney Law Group. If you would like to schedule your consultation, please use this link to book a time that works for you: [link]. Reply STOP to opt out of SMS messages at any time.”

Message frequency may vary depending on your interactions with us and the status of your matter. As a general guideline, prospects and potential clients may receive up to 2 SMS messages per week. Clients who have onboarded with us and who prefer text communication may receive more frequent SMS messages as needed to facilitate legal services and case‑related communications.

Standard message and data rates may apply to SMS messages sent to or from you, depending on your mobile carrier plan and whether messages are sent domestically or internationally. We do not charge separate fees for SMS messages, but your carrier may.
You may opt out of receiving SMS messages at any time:
  • Reply STOP to any SMS message you receive from us to stop further SMS communications to that number.
  • Contact us directly using the contact information below to request removal of your mobile number from our SMS messaging lists.
Your opt‑out will apply only to SMS messages and will not affect other forms of communication (such as email or phone) that are reasonably necessary to provide legal services or respond to your requests, unless you separately request limitations on these communications.

If you experience issues with our SMS messages, you may reply HELP to any SMS message you receive, or contact us through our website contact page.

Whitney Law Group does not sell your mobile phone number or any information obtained as part of the SMS consent process. Mobile opt‑in information, SMS consent information, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes. The information (phone numbers and related consent records) obtained as part of the SMS consent process will be used only to send you the types of SMS messages described in this Privacy Policy or otherwise disclosed at the time of collection, to maintain records of your consent and communications, and to comply with our legal and regulatory obligations. We may share SMS‑related data with our SMS service provider (such as RingCentral) solely to send and manage SMS communications on our behalf, subject to contractual confidentiality and use restrictions.
Whitney Law Group uses an AI‑powered website receptionist service provided by AttorneyConnect AI to engage with website visitors, answer common questions, and help route inquiries to our firm. When you interact with the chat feature on our website, the content of your messages, your name (if you provide it), contact details, browser and device information, IP address, and related technical metadata are transmitted to and processed by AttorneyConnect AI on our behalf to operate the chat service.
AttorneyConnect AI acts as our service provider. It operates via encrypted connections and securely stores chat session messages and metadata necessary to provide and improve the chat functionality, subject to its own privacy, security, and compliance commitments. We contractually require AttorneyConnect AI to use information from our website only to provide services to Whitney Law Group and not for its own independent marketing purposes.
Information you submit through the chatbot should be considered preliminary intake information and not a confidential attorney‑client communication. Use of the chatbot does not by itself create an attorney‑client relationship, does not constitute legal advice, and should not be relied upon as a substitute for consulting directly with an attorney. Please do not include highly sensitive personal information (such as Social Security numbers, detailed medical or financial information, or full names of employers and witnesses) in your initial chatbot messages; we will provide secure channels for transmitting such information if we determine we can represent you.
We may use information collected through the chatbot to respond to your inquiries, evaluate potential matters, schedule consultations, and improve our services, consistent with this Privacy Policy. Chatbot‑related information may be added to your contact or matter file if you later become a client of the firm.
Whitney Law Group uses Acuity Scheduling, a Squarespace product, to allow you to book consultations and complete intake forms. When you book an appointment or submit an intake form through Acuity Scheduling, you provide detailed information about yourself and your potential legal matter, including your name, contact details, employment history, compensation information, details of your grievance or complaint, and agreement to our communication terms (including consent to email and SMS contact).
This information is transmitted to and stored by Acuity Scheduling on our behalf to manage scheduling, process intake, and facilitate communication with you. Acuity Scheduling acts as our service provider and is authorized to use your information only as necessary to provide scheduling and intake services to us. We contractually require Acuity Scheduling to protect your information and not use it for its own independent marketing purposes.
As stated in our intake form terms, contact through Acuity Scheduling (or any other method) does not create an attorney-client relationship until a written fee agreement is executed. Information provided through intake forms is preliminary and should not include highly sensitive details until we establish a formal attorney-client relationship and provide secure transmission methods.
Our website uses cookies (small text files placed on your device) and similar technologies to operate and improve the website, understand how visitors use it, and remember your preferences.
You may be able to configure your browser to refuse all or some cookies or to alert you when cookies are being sent. If you choose to refuse cookies, some portions of the website (including Acuity Scheduling functionality) may not function properly.
Whenever you visit our website, our servers may automatically record certain information (“log data”), which can include your IP address, browser type and version, pages visited, time and date of visit, time spent on pages, and other statistics.
We may use this information, and may allow third‑party analytics providers to use this information on our behalf, to analyze trends, administer the website, and improve its performance and security.
We do not sell your personal information. We may disclose personal information as follows:
  • Service providers: We may share information with trusted third‑party vendors and service providers who perform services on our behalf, such as website hosting, analytics, email and SMS delivery (RingCentral), AI chatbot services (AttorneyConnect AI), scheduling and intake (Acuity Scheduling), and IT support. These providers are authorized to use your information only as necessary to provide services to us and are not permitted to use it for their own marketing purposes.
  • Professional obligations: We may share information as necessary to provide legal services with your authorization, including with co‑counsel, experts, or other third parties relevant to your matter, consistent with our ethical obligations.
  • Legal requirements and protection of rights: We may disclose information if required to do so by law or in response to valid legal process, or when we believe disclosure is necessary to protect our rights, our clients, or others, or to investigate fraud or security issues.
  • Business transfers: If we undergo a reorganization, merger, or other business change, personal information may be transferred as part of that transaction, subject to applicable law and professional rules.
As noted above, mobile opt‑in information, SMS consent information, phone numbers collected for SMS communications, chatbot conversation data, and Acuity Scheduling intake information are not shared with third parties or affiliates for marketing purposes.
We value your trust in providing your personal information and use commercially reasonable physical, technical, and administrative safeguards designed to protect it against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any credentials or devices you use to access our website or communicate with us.
Massachusetts law requires businesses that own or license personal information of Massachusetts residents to maintain a written information security program (WISP) and to implement reasonable security measures. We maintain safeguards consistent with these requirements for personal information subject to Massachusetts law.
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal and ethical obligations, to resolve disputes, and to enforce our agreements.
As a law firm, we may maintain client and matter files for periods required by applicable professional rules and firm policies. Intake and contact information for prospective clients who do not engage our services may be retained for a reasonable period to respond to follow-up inquiries or as required by law.
Depending on applicable law, you may have certain rights with respect to your personal information, including the right to:
  • Request access to the personal information we maintain about you.
  • Request that we correct inaccurate personal information.
  • Request that we delete certain personal information, subject to legal and ethical obligations that may require us to retain particular records.
  • Object to or request restriction of certain processing, including certain marketing communications.
  • Opt out of SMS communications by replying STOP (as described above).
To exercise these rights, please contact us using the information in the “Contact us” section below. We may need to verify your identity before responding to your request. Some rights may be limited by applicable law or professional obligations.
Our services and website are not directed to children under the age of 13, and we do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information as soon as practicable. If you are a parent or guardian and believe your child has provided personal information to us, please contact us.
Our website may contain links to other websites that are not operated by Whitney Law Group. We are not responsible for the content, privacy practices, or policies of those third‑party websites. We encourage you to review the privacy policy of any site you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will post the updated Privacy Policy on this page and revise the “Last updated” date above. Your continued use of the website or provision of information to us after such changes become effective constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have any questions or suggestions about this Privacy Policy, our SMS practices, our AI chatbot, Acuity Scheduling intake forms, or our privacy practices generally, or if you wish to exercise your privacy rights, please contact us through our website contact page at https://whitneylawgroup.com/contact or using the contact information provided there.

  • Whitney Law Group, LLC
  • 11 State Street, Marblehead, MA 01945
  • 781-631-4400
  • privacy@whitneylawgroup.com
Visit our Locations page for all office addresses.